Advertising and PR

The Department of Business Communications of the University trains bachelors in accordance with the Federal State Educational Standard of Higher Education in the field of study 42.03.01 “Advertising and Public Relations”. After successfully passing the state final examination, students are issued a state bachelor's degree. Students liable for military service are granted a deferment from the army. The educational program is implemented in full-time and part-time forms of study. Part-time form of study is implemented using distance technologies.

Basic studying courses

  • Fundamentals of communication theory

  • Theory and practice of mass media
  • Integrated marketing communications
  • Marketing research and situational analysis
  • Branding
  • Development and production technology of an advertising product
  • Communication management
  • Organization of the work of advertising and public relations departments
  • Fundamentals of media planning
  • Internet marketing
  • Organization and implementation of an advertising and PR campaign

Practicing lecturers

Savinova Anna Nikolaevna – PhD in Sociology, Marketing and Marketing Research Consultant in the field of hospitality, lecturer at the SWISSAM Academy of Hospitality, ex-director of marketing of “Kroshka-Kartoshka”, “Marchellis”, “Bahroma”, “British Bakery” chains.

Volkov Andrei Viktorovich - founder and CEO of the communication agency “Grand Media Service”, member of the self-regulatory organization of the marketing industry association “Advertising Council”. Engaged in the implementation of federal and regional advertising campaigns. Among the clients of the agency are such companies as: “Pharmamed.RF”, GC “Pragmatika” - the official dealer of LADA in St. Petersburg, “BekkerDoors”.

Practice and future career

To ensure the high quality of study and competitiveness of graduates, the faculty pays great attention to integration and cooperation with employers and strategic partners. Currently, students have the opportunity to practice in the following organizations:

  • Marketing agency “SkySpacePro”

  • Integrated Communications Agency “Media Link”
  • Marketing agency “Brusnika”
  • Advertising agency “Mojito”
  • MFC “Lakhta Center”
  • Image agency “ARTEGO”
  • City Student Press Center
  • OMOO “MIR”
  • Advertising agency “MMG”
  • Advertising branding agency “Brandson”
  • LLC “ExpoForum International”

The Department of Business Communications provides training for specialists who are able to create and maintain an image and business reputation, organize and conduct advertising and PR campaigns, interact with the media, conduct sociological and marketing research, develop and implement a communication strategy in government agencies, commercial and non-profit organizations, in mass media. Graduates of the program “Advertising and Public Relations” can find themselves in different fields. This may be an activity related to the promotion of companies, increasing their competitiveness, it may be an advertising niche. The competence of such a specialist is to provide all types of communication links.

Part-time studying

  • Examination periods - 2 times a year: in autumn and spring (4 weeks installation session + 2 weeks examination period)

  • Possibility to arrange study leave during the examination period at the expense of the employer
  • For students with specialized secondary education or higher education, it is possible to study in an accelerated program
  • The educational process is carried out with the active use of modern information and communication technologies: the use of an electronic educational environment, video lectures, webinars

Benefits of studying at the Department of Business Communications of our University

  • Accounting for modern requirements of educational and professional standards

  • Direct participation of representatives of partner-organizations of the faculty in the educational process
  • Intensive language training within the framework of ongoing programs in two foreign languages
  • Opportunity for internships abroad
  • Individual educational trajectory
  • Internship in Russian and foreign companies
  • Accelerated form of studying based on professional education
  • Regular master classes and meetings with successful practitioners and professionals in the field of business communications

Double Degree Program

In the direction of training 42.03.01 “Advertising and Public Relations” an international educational program of a double degree is also being implemented. Partner university: Hebei University, China. Upon completion of the training, the graduate receives two state diplomas: Russian and Chinese; speaks Chinese at a professional level; gaining experience of studying at a foreign university.